MY FM Launches Traffic Awareness Initiative with Eicher Motors

MY FM, with Eicher Motors Limited, launched the third season of "MY FM Dekhta Hai," a road safety initiative. The campaign aims to increase awareness about road safety among people in Tier II and Tier III cities of Madhya Pradesh, i.e., Indore, Bhopal, and Jabalpur. The campaign reached over 250,000 citizens from the three cities. It included a Helmet Awareness ride in Bhopal, led by MY FM RJs, and had the participation of local authorities, influencers, NGOs, and students

Source: Adgully