Skoda Auto India Signs Ranveer Singh as First-Ever 'Brand Superstar'

Skoda Auto India has announced Bollywood superstar Ranveer Singh as its first-ever 'Brand Superstar' to boost its mass market appeal. The partnership aims to leverage Singh's popularity and energetic persona to connect with a wider audience. This strategic move comes as Skoda seeks to expand its market share in India, targeting 5% by 2025. Singh, known for his versatility and mass appeal, has previously endorsed brands like JBL and Maruti Nexa. The collaboration is expected to enhance Skoda's brand visibility and drive sales across its product range, including popular models like the Kushaq and Slavia.

 

Source: Exchange4media, Times of India, HARMAN News